Incentive Travel


The Client:      Financial
The Brief:        Quarterly Incentive Trip
 Location:         Rome, Italy
Duration:         3 Nights
Audience:       Employees
No. of Pax:       50

The Brief

To provide an incentive destination and programme that would, through a tactical sales campaign, drive and inspire their sales force to achieve exceptional results for a quarterly reward.  The destination required:-

  • High end perception value
  • Reflect the company brand values
  • Five star hotel
  • City
  • Sunny location
  • Maximum 3 hours flying time
  • Leisure time for guests

The Solution

The Finishing Touch suggested three different destinations and programmes out of which Rome was the chosen option.  The programme in Rome really provided a high value perception due to some of the activity and dinner elements being unavailable to an individual traveller.

Everything was organised and delivered by The Finishing Touch including pre-event attendee communication; online registration design and hosting; transportation, hotel arrangements; activities, all social elements and dinners as well as on-site management.

Programme highlights included:

  • Flights from UK with private check-in
  • Five star accommodation in the heart of Rome, within walking distance of many historic sites including the Spanish Steps, Trevi Fountain and Via Veneto
  • Private exclusive tour of the Sistine Chapel
  • Private cocktail reception overlooking the Spanish Steps
  • Gala dinner and private opera show in an exclusive Roman Villa

To re-enforce the brand values, the guest touch points were reflected throughout the whole programme i.e. service levels, hotel property, dinner venues and activities.  A highly successful and rewarding trip that was on-brand and inspirational for the guests.